How Bad Signal, Budget Scares, and a European SOS Spawned Esimbo
Picture it: Europe, 2024. Three friends – Jane, John, and Maria – embark on a grand tour, smartphones gleaming, ready to capture every croissant and cathedral. They were armed with eSIMs, the supposed pinnacle of travel tech. What they actually got was an unintended crash course in digital disappointment.
First up, Jane, our CEO and designated budget hawk. She'd snagged a plan from a company sounding vaguely like a budget airline... let's call them Air-oh-no-my-wallet. The initial price seemed okay, but the data vanished faster than free samples at a chocolate shop. Topping up felt like feeding Euros directly into a shredder. "Is this data charged by the byte?" she fumed, staring at a loading screen instead of the Eiffel Tower. "For this cost, I could have hired a personal scribe to mail postcards!"
Then there was Maria, our Head of Product, obsessed with smooth experiences. She opted for a provider promising "unlimited" bliss, something like Hola-fly-me-to-the-moon-prices. "Unlimited," it turned out, had an asterisk the size of Spain. After uploading one glorious photo of the Colosseum, her speed seemingly throttled down to that of a tortoise wading through treacle. "Is this 'unlimited' data delivered by carrier pigeon?" she wondered, unable to even load directions to the nearest gelato stand. "The user experience is less seamless and more scream-less!"
And John, our tech guru CTO? He scoffed at their struggles. "Leave it to the pro," he declared, confidently installing an eSIM from a brand suggesting carefree wandering, maybe No-Mad-signal-for-you. He envisioned seamless connectivity across borders. The reality? Patchy service that required him to perform elaborate phone-waving rituals, often resembling a desperate plea to the cellular gods. "I've got better signal in my basement bunker!" he cursed, lost somewhere between Prague and panic. "Finding connection is harder than finding a polite Parisian waiter!" (Okay, maybe not that hard, but close).
The breaking point came during a particularly frustrating attempt to coordinate a meeting point via a group chat that simply wouldn't sync. Huddled in a cafe (with ironically terrible Wi-Fi), fueled by lukewarm cappuccinos and sheer exasperation, they shared their tales of digital woe.
"Paying Air-oh-no prices for dial-up speeds is insulting!" Jane declared.
"And Hola-fly's 'unlimited' is a joke!" Maria added. "My grandma sends letters faster!"
"Don't get me started on No-Mad's signal hide-and-seek," John grumbled. "We can literally build something better than this!"
And just like that, amidst the crumbs of stale croissants, the idea for Esimbo sparked. A service born from genuine traveler pain, specifically designed to not be like the others.
Esimbo is our answer to:
- The eye-watering bills.
- The mysteriously vanishing "unlimited" data.
- The signal scavenger hunts.
We decided travelers deserve better: straightforward pricing, data plans you can actually use, and reliable connections without needing to climb a church steeple. We've been there, we felt the pain (and the rage-clicks), and we built Esimbo so your biggest travel worry is choosing between pasta or pizza, not whether your map app will load. Welcome to simpler, saner connectivity!
Meet Our Team
The talented people behind Esimbo

Jane Smith
CEO & Co-Founder
15+ years experience in telecommunications with a passion for accessible technology.

John Davis
CTO & Co-Founder
Software architect with expertise in mobile connectivity solutions and cloud infrastructure.

Maria Chen
Head of Product
Former product lead at major telecom companies with a focus on user experience and innovation.